For 13 market stops, Pearl became ambassadors for the nation of Texas. You might have heard before that Texas is “Like a Whole Other Country,” which was just too perfect of a branding idea. We engineered kiosks that look like passport folds and visitors who stopped to register received Texas passports of their own – each embedded with RFID to activate five interactive games on the tour. Lasting visitor relationships were formed as 25% were reportedly inspired by the experience to take Texas vacations themselves.
Digital Out of Home Award
Best Travel & Tourism Execution 2014 Event Technology Awards
Best Touch or Gesture Interactive 2014
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.