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Usher Syndrome 1F: Documentary

Meet Zachary Root, an adorable, funny, happy energetic 4 year old little boy. Zachary was born profoundly deaf which was a huge shock to the Root family. Through modern technology, cochlear implants gave him the gift of sound, allowing his speech and language development to thrive. As he got older, Zachary’s parents noticed there was still a difference between him and his peers. After months of questioning and research, it was finally concluded that Zachary has Usher Syndrome type 1F. Hearing this tragic tale, we knew we had to get involved. Our efforts finally culminated in this emotional roller coaster of a video and promotion of charity spin event, Sight.Sound.Cycle.

FOR MORE INFO: Usher1F.org

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Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.

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