The awesome team at VICELAND reached out to us with the craziest question; “can you completely fill two storefronts with weed for Weed Week?” Always up for a challenge, we created over 65 cubic feet of fake weed to put into two storefront facades. Along with a customized ATM emitting a cannabis scent, consumers were immersed in the world of Weed Week. Consumers were so fascinated by the installations that nearly 500 storefront photos were uploaded to social media earning just around 3.5 million impressions.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.