Summer is the season of music festivals and people from New York to Los Angeles can’t seem to get enough of their music fix. As a friendly reminder to stay hydrated during their music festival expeditions, VitaminWater wanted to create a one of a kind musical experience putting bottles in hand. Pearl had just the right solution, creating an interactive vending machine storefront experience, challenging people to tap VitaminWater bottles along with the beat of some cool summer jams! People got to jam along to their favorite music and leave hydrated.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.