Walgreens took over a popular Chicago street corner with this surprise and delight stunt to help people find the right relief during flu and cold season. People passing the storefront were engaged live by a Walgreens personality who brought some warmth, fun and directions to the nearest Walgreens pharmacy. The campaign also incorporated an interactive gesture experience for a few weeks that generated 38,706 interactions.
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.