How N.Y. Subway Riders Are Playing Virtual Basketball With Carmelo Anthony: A look at Kumho Tire’s digital display

By Jesse Williams February 10, 2015 Press No Comments

How N.Y. Subway Riders Are Playing Virtual Basketball With Carmelo Anthony: A look at Kumho Tire’s digital display

http://www.adweek.com/news/advertising-branding/how-ny-subway-riders-are-playing-virtual-basketball-carmelo-anthony-162835

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Pearl Media Stages ‘Pop-A-Shot’ Game for Kumho Tire

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Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we help brands engage with consumers in meaningful ways where they work, shop, live and play.

How N.Y. Subway Riders Are Playing Virtual Basketball With Carmelo Anthony: A look at Kumho Tire’s digital display