Bringing the energy of the Final Four to life, AT&T wanted to put NCAA basketball fans in the player’s shoes. Pearl Media developed an immersive free throw experience that tested people’s nerves under pressure. Setting the scenario of the shot through projected walls, participants had one shot from foul line. Make the basket to win the championship or miss it and end up in overtime. Further immersed with roaring stadium sound effects and a rumbling floor, the pressure was on.