Olivia Dean x Burberry Tearaway Activation

It’s so easy to fall in love with Burberry’s new Her Parfum. Delicate notes inspired by London’s landscape come to life through the joyful expression of Olivia Dean, on the streets of NYC and displayed across our scented billboard in SoHo. 

What better way to introduce a new parfum than with a tearaway fragrance display that lets the product speak for itself? Positioned at eye level, this campaign makes a bold impression—inviting passersby to stop and smell the cherries.