Chevrolet: World’s Largest Claw Game

Chevy wanted to welcome the 2012 Chevy Sonic with a giant stunt. The idea? A full-sized claw game allowing guests to win equally huge prizes like an all new Sonic. Digging into one of our specialities, the claw game was designed through projection mapping over the Roosevelt Hotel in Hollywood. The building’s façade became a claw game, and not just any claw game. It was in the Guinness Book of World Records as the World’s Largest Claw Game to the tune of an estimated 3 million earned media impressions.Event Technology Gold AwardBest Use of Video Media 2012Digital Out of Home AwardMost Innovative Technology 2012OBIE AwardSilver 2012DSE Content Award GoldPublic Spaces 2013