End of Year Recap: 2025

As 2025 comes to a close, Pearl looks ahead with momentum, building on a year defined by innovation, cultural impact, and unforgettable brand experiences. From viral moments like Billie’s scratch-and-sniff campaign, Rare Beauty bringing the scent to our billboards, to high-impact digital out-of-home executions, we continued to push the boundaries of what OOH can be.

2025 also marked the launch of our MTWN Digital Network, delivering powerful eye-level visibility, hitting key impressions, and strengthening our presence across Midtown Manhattan. Through strong DOOH presence and transformative use of space, we connected iconic brands with audiences in meaningful and memorable ways.

None of this would be possible without our talented team, visionary brands, and dedicated partners. Thank you for your creativity, collaboration, and trust. As we look toward 2026, we are excited to keep raising the bar and bringing bold, fresh ideas to life together.