JetBlue: “Shades Up”

Exhibiting JetBlue’s vast non-stop service from Fort Lauderdale, Pearl created an interactive trivia game inside a custom built fuselage at Aventura Mall. Simulating the inflight experience, each window shade lifted up to reveal digital aerial views of featured destinations. The shoppers were challenged to select the correct city corresponding with the aerial view. Participants were entered into a roundtrip ticket sweepstakes so they can experience the real deal.