Celebrating Earth Day, the façade of a Hollywood hotel extruded, exploded, sprouted roads and tripped out in a 3D projection conveying the performance and eco-friendly virtues of the new Lexus. The exact match to the building’s architectural detail is one of our most uncanny and startling effects yet, earning spots on Jimmy Kimmel Live and Extra. Our wrap up video has seen a collective 700,000 views and counting!DSE Content Award Gold Public Spaces 2012