To introduce the new NY Lottery scratch off game, “Drawn Together,” Pearl Media installed an touch interactive game in the Chelsea Market. In the spirit of an engaging, casual game to entertain consumers we launched with Tic-Tac-Toe. Halfway through the campaign, we swapped it out for another all-time favorite, Four-In-A-Row! Players submitted their score for most consecutive wins and selected a lovable avatar to represent them on a leaderboard. In 8 weeks, over 34,000 consumers had a blast with this friendly spirited interactive competition!