Kicking off the NFL season, Pepsi and Frito-Lay hit the streets of Baltimore and Washington D.C. with their All For Football campaign. Looking to reestablish Pepsi and Frito-Lay as the NFL’s all-star snack combination, the goal was to put product in the consumer’s hands. Pearl Media accomplished this with a unique football twist, challenging consumers to virtually catch Pepsi and Frito-Lay products through a gesture interactive experience. The experience was capped off on a high note as consumers posed their hometown NFL heroes for a digital photo takeaway.Partners: Tracy Locke