Rare Beauty Scratch-And-Sniff Campaign

Stop and smell the Rare. Selena Gomez’s new Rare Eau de Parfum is scenting the streets of NYC with our one-of-a-kind scratch-and-sniff billboards, and social media can’t stop talking about it. From press coverage to fan videos, Rare has sparked a wave of conversation that’s filling feeds and turning heads. A fragrance this personal deserves to be experienced up close.