Releasing the incredible Samsung Galaxy S8, Samsung was looking to create an unforgettable launch event on New York City’s High Line leveraging their latest Unbox Your Phone campaign. Looking to Pearl Media to bring the campaign’s whale and scuba divers to life, we strategically created multiple projection canvases and a hologram image that led consumers to the Samsung 837 flagship store. Combined with lighting effects, VR experiences, ambient music and fields of bubbles, this night was an infinitely amazing experience.