Sports Illustrated: 2013 Swimsuit Issue

Pristine as the supplied assets were, it wasn’t necessarily assembled with a towering projection mapped show in mind. Instead of complete 3D conversion we knocked it out of the park by maintaining its native 2D design and surrounding it with lush 3D elements built to match each locale. Mesmerizing depth and scale was accomplished without harming the integrity of the awesome assets. Peak viewership of the live stream hit 200,000 and the subsequent media impressions reached 2.5 million.