TNT: Rizzoli & Isles “Interactive Crime Scene”

Rizzoli & Isles arrived a solid hit, but TNT wanted more momentum and a closer connection to NYC fans ramping into the second season. Pearl took over a storefront and merged interactive displays with a tactile, fully-dressed set. In a quick guided experience, visitors peered into the crime scene as lighting cues directed their attention towards imperative clues to solve. 5,500 rookie detectives tried to crack the case over its 4 week run.