Viceland: “Weed Week”

The awesome team at VICELAND reached out to us with the craziest question; “can you completely fill two storefronts with weed for Weed Week?” Always up for a challenge, we created over 65 cubic feet of fake weed to put into two storefront facades. Along with a customized ATM emitting a cannabis scent, consumers were immersed in the world of Weed Week. Consumers were so fascinated by the installations that nearly 500 storefront photos were uploaded to social media earning just around 3.5 million impressions.