Street-Level Advertising technology is constantly reaching new heights, but much of the time, marketing changes and technological innovations receive the most attention when they take the form of online advertising. Though this ad format is constantly evolving, it’s not the only ad type that’ll have new trends emerging as the 2020s proceed.
Commuting is a necessity for most individuals, and whether they do so on foot, by car, bus, or metro, a single glance at their surroundings will likely draw their attention to one of the oldest forms of advertising in existence, street-level advertising. This advertising method has been around for ages and it’s not going away anytime soon.
Read on to learn about the top 10 street-level ad trends predicted for 2023.
1- Digital Signs
For decades, OOH advertisements have mostly taken the form of printed posters or banners, but digital formats are becoming more and more accessible to advertisers. The way technology has rapidly developed over the past few years has made digital advertising more affordable for smaller companies. Additionally, the diverse advertising options that have come about make digital ads an appropriate fit for businesses from all industry types.
2- 3D or 360° Advertising
Moving ads garner attention and when they do so in the right way, the advertisements practically pay for themselves. You might recall recent viral videos featuring a moving sign in Japan, where a massive digital cat seemingly interacts with passersby on the street. Ads that look and feel like they’re stepping into real life create memorable, positive impressions and as such, many companies are planning to experiment with this ad type in the new year.
3- Mobile Interaction
Ads that encourage users to interact with them via mobile devices have been around for a couple of years, and the trend might not be dwindling in 2023. Street-level advertising will likely continue to come with QR codes or other linking capabilities that enable viewers to take advantage of deals and promotions in real time.
4- Live Advertisements
During the pandemic, streaming content became wildly popular because consumers needed pleasant distractions and human interactions during quarantine. Some smart advertisers saw an opportunity to market products and services this way and took the format to street-level advertising. Displaying live advertisements will likely become a successful trend in DOOH (digital out-of-home) advertising in 2023.
5- Video Ads
As mentioned above, moving ads often generate positive results in terms of getting attention. Taking street-level advertising into the 21st century by playing short video ads on digital signs not only serves to present more information than a static poster but sound and movement will also do a better job of drawing consumers toward the ads offering them a product or service.
However, advertisers need to pay attention to the length of their video ads, as more than 50% of people surveyed stated that they lose interest in ads after 20 seconds of runtime.
6- Incorporating AI
Artificial intelligence is experiencing a development boom in recent years and these programs are now being utilized to perform a variety of tasks, including customer service automation, art generation, data analysis, and more.
Fortunately, the many uses for AI include advertising, even in the street-level format. By using machine-learning programs in street-level ads, data collection, analysis, and real-time interaction capabilities can take OOH ads to seemingly futuristic levels. For example, AI can observe consumer behaviors, direct customers to their desired shopping destinations, and predict audience interests.
7- Added Focus on Value
With the sheer number of ads displayed in all of today’s environments, low-effort ads are no longer going to be enough to generate sales. Consumers are smart, and they tend to have more interest in ads that promote something of value instead of blatantly trying to make a sale. Customers want to see ads that relate to them and provide solutions for their pain points. As such, successful advertisers will pay more attention to presenting value in their ads.
8- A Change in Traditional Strategies
Due to competition for favorable ad space, static ads are slowly becoming a thing of the past. Digital advertising allows businesses to step away from printed advertisements and promotes the development of creative, non-traditional advertising strategies. Because digital ads can be displayed in a carousel of various pieces, ad space is becoming easier to come by. Furthermore, displaying a wide variety of ads will likely keep consumers interested for a longer period of time as opposed to quick glances at static ads.
9- Increased Affordability
Because street-level advertising has stepped into the digital age, the opportunities available with this ad method have become limitless. Not only do digital ads enable several businesses to post their ads in the same space, but they also present an array of display sizing options, as well as photo and video format variability.
With space becoming less competitive and printing and installation costs being cut significantly, more businesses are finding affordable ways to promote their products to people walking the streets, driving, or using public transportation.
10- Motion Detection
Businesses that utilize digital street-level advertising have an additional cost-saving opportunity when working with monitors that detect motion. Rather than having ads displayed on a loop at all hours of the day, motion detection features enable ad monitors to stand by until the monitor detects the presence of a consumer approaching. Once the area is populated, the monitor will light up and the ad or ads will play.
If anything, this glimpse into recent developments in OOH advertising methods goes to show that this market is still highly valuable. For business leaders who want to harness the potential that street-level advertising offers, contact Pearl Media. Our marketing and advertising experts have a finger on the pulse of marketing trends and strategies and we can help you reach your audience in the most effective ways possible.