With 20 years of business development experience, Anthony oversees all revenue generation for the organization. He works closely with the sales staff and other departments to develop strategy and implementation around long-term partnerships, national brand media sales, local media sales, experiential activations and event sponsorships. He joined Pearl Media in 2008 and has since developed award winning campaigns for clients like Chevy, Merrill Lynch, JetBlue, AT&T, TNT and Lifetime.
Prior to Pearl, Anthony was at Channel M, a retail-based digital content network provider where he helped to develop custom programming and integrated brand-supported marketing campaigns in venues like Steve Madden, GameStop and Journeys.
He began his career in theatrical film distribution, releasing films nationwide for movie studios. Working at IFC Films and Lionsgate Films, Petrillo helped develop and implement over 100 nationwide releases of films including My Big Fat Greek Wedding, the famed Saw horror movie franchise, the Tyler Perry franchise, Fahrenheit 911 and the 2005 Academy Award Best Picture, Crash.
