The 11,245 square foot Interactive 3D Projection is officially the Guinness World Record’s Largest Architectural Projection-Mapped Game
A Behind the Scenes Look at the Making of this Record Setting Event.
NEW JERSEY – January 19, 2012 – Pearl Media, a non-traditional, out-of-home media company and Chevrolet, today announced they set the Guinness World Record® for the World’s Largest
Architectural Projection-Mapped Game by creating the World’s Largest Claw Game! In support of Chevy’s “Let’s Do This” campaign for the all new 2012 Chevy Sonic, Pearl Media and Chevy teamed up to transform the well-known, arcade-style, prize-grabbing claw game into a massive 3D experience. To view the projection, click here: http://www.youtube.com/watch?v=nOtWppRMzjQ
Chevy Sonic – World’s Largest Claw Game.
On December 17, 2011, Pearl Media deployed the first-ever live interactive 3D projection, which allowed consumers to navigate a giant 3D claw using a human-size stick shift set up on the street in front of Hollywood’s famous Roosevelt Hotel—on which the claw game was projected. Leveraging leading edge technology with the use of projectors, advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the Roosevelt Hotel, the claw game projected off of the building and seamlessly re-created a massive version of the popular claw game.
“Pearl Media creates new, innovative and never-before-seen experiences for brands and consumers,” said Josh Cohen, President and CEO of Pearl Media. “Setting a Guinness World Record for Chevy aligns with our goal to push the envelope, making each out-of-home event unique, memorable and results driven. For the first time ever, we added interactivity to a projection and put the consumer in control, resulting in literally the world’s largest claw game.”
Hundreds of people played the World’s Largest Claw Game with more than 100 walking away with prizes including a dream vacation valued at $4,000, a trip to the famed SXSW Music Festival, a Burton Snowboard, mountain bikes, Go Pro Cameras or $100 in Live Nation concert cash. One lucky winner walked away with the grand prize—a brand new 2012 Chevy Sonic.
Pearl Media specializes in creating unique, targeted, groundbreaking out-of-home experiences for leading brands. The solutions company brings large format outdoor campaigns to life through unexpected media outlets and the latest technologies. Headquartered in New Jersey with offices in Chicago, Los Angeles and Miami, Pearl Media connects brands to consumers across the country with inventory in the top 25 markets and delivers real ROI.
For more information, visit www.pearlmedia.com
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.