Chief Revenue Officer
As Chief Revenue Officer of Pearl Media, Anthony works with brands and agencies nationwide to create unique experiential media activations.
He began his career in theatrical film distribution, releasing films nationwide for movie studios. Working at IFC Films, Petrillo helped develop and implement a progressive national release of My Big Fat Greek Wedding, a film that grossed over $240M domestically (the largest independent release of all time).
After IFC Films, he joined Lionsgate Films shortly after the merger of Lionsgate and Artisan in an effort to build an independent movie studio that rivaled the grossing potential of the major studios. During his term with Lionsgate, Anthony developed, negotiated and implemented over 100 movie releases including the famed Saw horror movie franchise, the Tyler Perry franchise, Fahrenheit 911 and the 2005 Academy Award Best Picture, Crash.
Anthony then joined Channel M, a retail-based digital content network provider and helped to develop custom programming and integrated brand-supported marketing campaigns in venues like Steve Madden, GameStop and Journeys.
In 2008, he joined Pearl Media and has since developed award winning experiential advertising campaigns for clients like Chevy, Meryll Lynch, JetBlue, AT&T, TNT and Lifetime.