It’s estimated that nearly 40 million people visit Las Vegas each year. Unlike bustling cities like NYC or Los Angeles, most of the people who visit Las Vegas are there for vacations or events.
This fact, combined with the spectacle of lights and color found in this one-of-a-kind place, presents unique marketing opportunities in the city. Businesses that advertise in Las Vegas can capture attention and elevate their brands like few others.
But what types of ads should you consider running in the city? And how do you find the right company to handle this task? In this guide, we’ll walk you through some advertising tips you need to know for the Entertainment Capital of the World.
Las Vegas Advertising: What’s the Best Way?
You’ll find the average person in Las Vegas walking the light-saturated streets, enjoying the infamous casinos, and attending events at high-profile restaurants, stadiums, and clubs.
In other words, people in the city typically aren’t spending a lot of time in front of the television or on their phones. That’s why one of the best forms of Las Vegas advertising is out-of-home marketing.
Also known as OOH marketing, these types of ads can be as humble as a bus banner or as grandiose as interactive as a moving billboard on the side of a Las Vegas business.
They’ve been used to capture consumer attention in cities for decades because they meet the people where they’re at: in the street. Typically, out-of-home advertisements have been a good way to capture the brand awareness required at the top of the marketing funnel.
However, there’s a new marketing strategy known as digital OOH marketing. This type of strategy seeks to take advantage of the mini search engine that almost all consumers carry in their pocket 24/7.
For example, someone sees a billboard for a concert event they’re interested in. They break out their phones, scan a QR code, search the internet, and then purchase tickets.
That’s why 91% of advertisers believe that digital OOH can be effective at both the upper and lower parts of the marketing funnel. It not only exposes your brand to interested parties, but it also allows them to follow through on a purchase.
What Are Some of the Different Forms of Las Vegas Advertising?
One of the great things about out-of-home advertising is the diversity of forms it can take. From small banners of a bus stop to flashing digital billboard movies, there’s no shortage of ways to get your message across.
In this section, we’ll be exploring some of the different forms these ads can take. And don’t forget to check out the many types of outdoor advertising we provide here at Pearl Media.
Eye Level Outdoor Ads
As the name suggests, eye-level outdoor ads don’t require you to look up at massive billboards. It meets the eye of the viewer during their daily dog walk. Or it can catch someone’s attention while they’re waiting for their friends.
Compared to other types of OOH, eye-level outdoor ads have a bit more freedom with the amount of information you put in them. Since people aren’t driving and they’re not on the move, you can include more words or creative visuals than you would with other types of OOH ads.
And visual design is important here. That way, you can catch the attention of the walker. Make sure to check out this guide for some tips on how to make street advertising effective.
The biggest benefit of transit ads is their movement. With bus ads, you’re not restricted to a single location. Your message will travel the length of the city and back. Excellent marketing for connecting with consumers on their daily commute.
Venue ads found in shopping centers, concert halls, and clubs are great because you can target your OOH ads a bit more precisely.
For example, if you’re at a club, then an alcohol ad can prime consumers to order your drink at the bar. Similarly, ads for related concert events at music venues can put your message in front of music fans interested in more events.
Large Format Ads
Large-format ads rely on massive size and spectacles to dominate the attention of the viewer. This size means that they have a lot more reach than the eye-level ads that people see on the streets. However, this increased attention does come with a higher price tag.
With a large format, the brand must remain visually enticing. Whether that’s through color, sex appeal, lights, delicious food and drinks, or nostalgia, it will depend on your brand and what you want to sell.
How to Find the Best Out-of-Home Media Company in Vegas
When you’re looking for an out-of-home media company to display your ad, the most vital thing to look for is connections. It doesn’t matter how attractive your OOH ad is.
If it’s in a place with little to no people, it’s going to be money down the drain. As such, you want to work with companies that have connections to key epicenters of the city.
That means high-traffic areas like main streets, but it should also include major venues and transit areas that people are exposed to every day. Ideally, they should also have partnerships with transit providers.
That way, you can take advantage of OOH ads on buses. Most advertisers find the planning and activation of OOH ads to be the most complex part. So partner with a media company that makes it easy for you by handling all of the key details.
Learn Why Pearl Media is the Leader in OOH Marketing
We hope this guide helped show you the value and ROI that come with advertising in Las Vegas. However, it’s vital to remember that your advertising campaign will only be as effective as the media company you choose to execute it.
Reach out to Pearl Media, we’ve spent over fifteen years perfecting the art of quality over quantity when it comes to OOH marketing.
When you work with us, you not only get a strategy that optimizes the placement of your marketing, but you also get larger-than-life ads that are impossible to ignore. However, don’t take our word for it. Explore our past ads today to see how our work truly speaks for itself.