Random Pearl Quote of the Week:
“The elevator to success is out of order. You'll have to use the stairs, one step at a time.” - Joe Girard
BILLIE - THE SCRATCH AND SNIFF CAMPAIGN
Who knew pits could be this addictive? Billie’s new scratch-and-sniff campaign has NYC hooked—literally. With eye-level billboards that invite passersby to take a whiff of their signature scent, Coco Villa, this interactive OOH activation is turning heads and noses. By blending bold creative with sensory engagement, Billie is proving that out-of-home doesn’t have to be passive—it can spark real-world curiosity, conversation, and even obsession. Stop, sniff, and see what all the buzz is about.
JON PARDI
Jon Pardi’s new album Honkytonk Hollywood is out now! Catch the rhythm at Fifth + Broadway on our digital screens.
YES WAY ROSÈ
Rosé all day? Yes way. Yes Way Rosé is dominating our digital network at Brookfield Place and our static eye level billboards all in the heart of NYC!
FOUR SEASONS
Three couples. Four Trips. Unpack it all on Netflix. Stream today and check it out on our NYC eye-level billboards.
LATEST AT PEARL!
Office morale: boosted. Levon’s in the building!
