REEBOK X KAROL GKarol G is the new face of Reebok.
Reebok is connecting with New Yorkers on Pearl Media's eye-level billboards in NYC. They may not remember the original Reeboks, but once they see them on the sidewalk, they’re already nostalgic for them. With the "Born Classic” campaign, Reebok is betting on Karol G to pull the heritage brand into the next moment, hitting New Yorkers on their commutes and coffee-shop runs.
A 2025 Kantar study found that OOH delivers a 13.3% lift in ad awareness over digital, TV, and CTV, and that consumers exposed to OOH are 48% more likely to walk into a store.
TENNESSEE TITANSTitan up, Tennessee! Did you catch the new Tennessee Titans billboards teasing something big last Thursday? New team jerseys perhaps?
Placed across our digital out-of-home network in Nashville Yards, the campaign builds suspense right where attention is highest, among daily foot traffic in Nashville. With its pedestrian-friendly, live-work-play design, Nashville creates the perfect environment for campaigns that don’t just get seen; they get experienced.
PEAKY BLINDERSIt’s been four years since Cillian Murphy last graced the screen as Thomas Shelby. Now, by order of the Peaky Blinders, he returns. Taking over our NYC eye-level billboard with a presence that’s impossible to ignore, it’s directly in the path of constant pedestrian traffic. Bringing fans face-to-face with the action, capturing both loyal viewers and curious passersby in real time. Watch The Immortal Man now on Netflix.
WOMEN’S HISTORY MONTH
Cristina Parker
Director of Business DevelopmentFor the past two years, Cristina Parker has been a key force behind Pearl Media’s growth on the West Coast, leading business development across Los Angeles and building strong partnerships with some of the world’s most influential entertainment brands, including Netflix, Universal, Sony, and Disney. Most recently, she led a campaign for Netflix’s One Piece, activating across high-impact locations in Midtown and SoHo, including our newest unit NY1220!
