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Last Week Today @ Pearl Media

May 27, 2026

GORGIE

Hello Gorgie! This energy drink is more than just a beverage; it’s a lifestyle. This ad placement has gained serious social media attention, amassing over 320k+ impressions across accounts – even from Alix herself! Gorgie x Alix Earle, proudly featured on our NoMad Eye-Level Billboard, within the heart of luxury and retail in NYC.

 

Pearl, an Out-of-Home company, is showing Crunchyroll AniMay on their MTWN digital network.

 

THE BOROUGHS

Retirement just got scary. The new Netflix Sci-Fi Horror series, The Boroughs, follows a group of unlikely heroes as they fight against something out of this world. With a star-studded cast, and produced by the Duffer brothers, this is a show you can’t miss! Now out on Netflix and dominating our Soho Eye-Level Billboard.

 

Pearl, an Out-of-Home company, is showing Coach x Penguin Random House on their Nashville Yards Digital Network

 

ARIAT

Brightening up our LV8 screens, Ariat is bringing the boots and stars this season. Celebrating the spirit of the USA’s 250th anniversary with its new Americana Collection, Ariat is embracing the red, white, and blue! Visit Ariat’s flagship store on South Las Vegas Boulevard and get your star-spangled boots today.

 

 Pearl, an Out-of-Home company, is showing YSL on their eye-level billboard in Brooklyn.

 

THEATER ON MTWN

With summer fast approaching and foot traffic increasing across NYC, eye-level ad placements are as effective as ever. Located in the heart of the Theater District, our MTWN network is a highly sought-after media opportunity for plays and musicals currently running in New York City.

According to the OAAA, more than 66% of smartphone users took some form of action — visiting a website, searching online, or making a purchase — after seeing an OOH ad. This creates a valuable opportunity to drive traffic to a show through smart, strategically placed advertising.

 

 

PEARL SPOTLIGHT

We’re thrilled that one of our Scratch and Sniff placements with Billie has won a Fashion & Beauty Shorty Award, along with Gold Honors in Integration with Traditional Media! Featured on our eye-level NYC billboards, the campaign engaged all five senses to create an immersive, unforgettable experience. We’re grateful to have collaborated on this project with our partners at Quan Media.

Check out the article here: https://shortyawards.com/18th/scratch-and-sniff

 

 

 

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