OOH SPOTLIGHT – LIVE MUSIC ACROSS NASHVILLE
When an artist comes to a city, eye-level media may just be the biggest stage they occupy. In Nashville, globally renowned as the “Music City”, OOH advertising is an artist’s secret weapon. Seen across our Assembly Food Hall, and Nash Yards digital networks, many musicians have promoted upcoming tour dates held in the area. A Live Nation study has found that Gen Z especially are bringing back in person shopping, with 67% of global fans going out to shop at least once a week. These screens benefit from dwell time—smartly located at the intersection of shopping and dining locations—leaving a lasting impression on passersby and driving up ticket sales.