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Last Week Today @ Pearl Media

July 22, 2026

NETFLIX | THE HAWK

Have you heard? Netflix premiered The Hawk, starring Will Ferrell as Lonnie “The Hawk” Hawkins, 2004’s top golfer chasing one final comeback. To celebrate the release, The Hawk has taken over our Eye Level billboard in the heart of NYC, bringing the show’s iconic opening sequence to life for everyone passing by. Keep an ear out for this one!

 

Pearl, an Out-of-Home company, is showing The Hawk Netflix on their NYC eye-level billboard..

 

ŌURA

Meet the Oura Ring 5. 40% thinner than the previous generation, with more precise sensors that adapt to your body, helping you track your health and fitness every day. Find ŌURA now across our SoHo Eye-Level Billboard.

 

Pearl, an Out-of-Home company, is showing Oura on their NYC Eye Level Billboard.

 

FRUIT FUSION

The juiciest campaign is now live! Bath & Body Works is bringing their new Fruit Fusion collection to life with Hilary Duff, and we’re proud to have this campaign brighten up our MTWN digital network. Bringing bold, vibrant creatives to one of the busiest advertising corridors in the world, this campaign is impossible to miss.

 

Pearl, an Out-of-Home company, is showing Fruit Fusion on their MTWN Digital Network.

 

OOH SPOTLIGHT – LIVE MUSIC ACROSS NASHVILLE

When an artist comes to a city, eye-level media may just be the biggest stage they occupy. In Nashville, globally renowned as the “Music City”, OOH advertising is an artist’s secret weapon. Seen across our Assembly Food Hall, and Nash Yards digital networks, many musicians have promoted upcoming tour dates held in the area. A Live Nation study has found that Gen Z especially are bringing back in person shopping, with 67% of global fans going out to shop at least once a week. These screens benefit from dwell time—smartly located at the intersection of shopping and dining locations—leaving a lasting impression on passersby and driving up ticket sales.

 

 Pearl, an Out-of-Home company, is showing Live Nation and AEG Presents on their Nashville

 

 


 

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