OOH HIGHLIGHT – POPPI: PEEL TO REVEAL
Poppi took to the Big Apple to unveil their new Sour Apple flavor, where traditional OOH transformed into an interactive advertisement. With 500 stickers to peel, passersby not only got a tangible experience, but also an incentive to participate. Each sticker once peeled revealed a “scan to win” QR code, adding a little sweetness to the bundle and making this billboard truly unforgettable. Invite a little sour into your life with Poppi’s new Sour Apple probiotic flavor beverage.
This campaign was executed in partnership with Milk Money and Poppi.