With the expansion of digital and social media, much of today’s advertising is online. Many say that the future of advertising is digital. However, it does not mean other forms of advertising aren’t just as lucrative. Print billboards are still very effective. However, digital billboards are an offline form of advertising that is on the rise. Digital billboards are helping businesses make a big impact in large cities.
Read on to learn more about the current and future state of billboard advertising and how businesses benefit from investing in billboard advertising. Learn the many benefits of utilizing digital billboard advertising and how it can even benefit property owners.
Advertising in New York
Advertising in New York is unique because of the popularity of billboards. This popularity is another way to promote products and services to mass audiences. Of course, New York businesses use other methods of advertising as well, incorporating online ads, media advertising, and other forms of promotion. However, billboards are popular in New York, making them a unique way for businesses to advertise in the big city.
The scale of digital billboards in New York makes them more effective in the city than in other areas. It’s difficult to ignore the ginormous color billboards in New York. It is especially difficult to ignore a large sign with an eye-catching tagline or graphic design. This makes billboards a great choice for advertising your business.
Benefits of Having a Billboard in New York
Billboards are a great way to get your New York business noticed. Billboards bringing more visibility and create more brand recognition. Here are some of the main reasons why it’s smart for your business to invest in billboard advertising.
Get People’s Attention
New York Billboards are large and bright, catching the attention of people who walk by. Because of their size and colorful nature, billboards are a great way to get people’s attention to your business. If people haven’t heard of your business, billboards are a good way to get in front of them. Even if people are familiar with your business, an eye-catching billboard reminds them of your business and any new offerings you have.
Ultimately, the goal of any advertising campaign is for people to see your ads and take further action with your brand. Billboards are optimized for conversion. Colorful displays and interesting content leave people wanting to learn more about your brand, making it more likely that they will visit your website or buy a product after seeing your billboard ad.
Reach New People
Digital billboards dominate popular spaces in New York, like Times Square. They are also common around high-traffic areas, like near transit stations. Thanks to the placement of billboards, as well as their exciting designs, they are a great way for businesses to reach people who they wouldn’t otherwise reach.
While businesses can be strategic about their placement of billboards and the content they include, billboards are more difficult to target a specific market. With social media marketing, algorithms help give users targeting ads that are most likely to interest them. While this may sound like an obstacle for digital billbaords, it opens the possibilities for who you can reach with your advertising. People who you may not have thought to target with your advertising could get introduced to your business through your billboard. Along with this, you may reach people in your target audience who haven’t been exposed to your brand through other channels.
Creative Advertising
Billboards are useful in advertising because they catch people’s attention with bright colors and intriguing visual content. Billboards present a great opportunity for businesses to get creative with their advertising and explore new ways to showcase a product, service, or promotion. Billboards are intriguing and colorful by nature, making them an optimal way to attract people to your brand through creative ads.
Sense of Credibility
There is a sense of credibility that comes along with billboard advertising for businesses. For consumers, seeing a business on a billboard indicates that they are a credible and legit business. This may make it more likely for a viewer to look further into the business if they see it in a billboard ad, compared to seeing it in passing online or in print. Combined with a creative design and intriguing visuals, the credibility of a billboard ad can help set your business apart from competitors.
The Benefit to Property Owners
The rise of billboard advertising in New York also benefits property managers and building owners by providing another way to generate income. Billboards are appealing to businesses for their reach potential. However, billboard advertising also presents an opportunity for property managers to boost their income. Selling advertising space is a great way for building owners to supplement income, especially if their building is located in a high-traffic area.
The Future of Billboard Advertising
With a future of primarily digital advertising, billboards present a unique advertising opportunity for businesses. Advertising is undoubtedly becoming more digital, a trend expected to continue in upcoming years. Amidst online ads, digital billboards present an interesting opportunity to reach a large audience and capture their attention through a traditional advertising method. Further, research suggests that billboard advertising is effective in promoting to consumers. According to a study conducted by Nielsen, 71% of participants said they felt that “digital billboard advertising stands out more than online ads.” This number suggests that consumers do take notice of and respond to digital billboard advertising, perhaps even more so than online advertising.
While New York is a central point of discussion regarding billboard advertising, there are other places where this type of advertising can be used. The popularity of billboard advertising presents an opportunity for the expansion of this trend in other states and cities in the future.
Pearl is a revolutionary out-of-home media company that designs unique and eye-catching advertising campaigns. We build partnerships with building owners to create bold outdoor advertising that helps the best brands make an impact in places where their ideal client lives, works, and plays. Contact us today to get started!
