...
Pepsi “Unbelievable”
Pepsi upped the ante in bus shelter advertising recently with this “Unbelievable” London campaign. At first glance, consumers looking out from inside of the shelter saw nothing out of the ordinary – a transparent window. However, that...
A New Car UI: Designing for the experience
So many of us, so frequently, talk about and design sites or digital experiences that are “responsive”, mainly using the term to describe how the application reacts to the DEVICE on which it is experienced. Most of the time, designing creative...
Op-Ed Rebuttal: Why Experience Marketing Will Never Die – AgencySpy
If you have a spare minute (more like 10), check out this op-ed from AgencySpy last week. It touches on the potential and issues surrounding experiential marketing...
Duracell
Check out this hot interactive bus shelter that agency Cossette and battery manufacturer Duracell created. They took a winter-exposed bus shelter in Canada and installed a heating system that only functioned when two or more patrons held...
OOH On The Rise…But Why?
According to a blog post from DailyDOOH made on Monday, Out-of-Home advertising revenue rose 4.2% in 2013 from last year. Great news for myself and others in the industry naturally. In fact, this marks the 15th consecutive quarter of OOH growth....
Mood- Sensing Technology
These past few years have seen amazing strides in mood-sensing technology. Recently,a study was released demonstrating how software that utilizes XBOX Kinect cameras was able to read body language in autistic children with striking accuracy. The...