New York, New York, (October 1, 2013) –Subway riders at the busy Columbus Circle subway station have been spooked by a large-scale interactive video wall promoting the new Lifetime series “Witches of East End” since September 13. The...
Pearl Media Brings Guerrilla 2D Building Projection to Next Level with “Jobs” Launch
Pearl Media’s success has been built on incorporating various innovative digital technologies that optimize brand immersion and exposure. In 2013 we have created several 3D projections and interactive experiences for blue chip clients....
Proving the Medium: Measuring ROI for 3D Projection Events
3D Projection Mapping is an increasingly attractive medium due to its unique format and disruptive visualization. However, like any other communications medium it must be measurable as an effective consumer marketing channel. Therefore, we...
Pearl Media Embraces Comic-Con 2013
San Diego Comic-Con International, once a haven for what some have called nerd culture, has evolved into a generational phenomenon. As this alleged nerd culture manifests into the mainstream pop zeitgeist, the floors of Comic-Con are flooded...
How to Create Viral Contagion for 3D Projection Events
3D Projection Mapping is one of the most artistically compelling, and potentially cost-effective, ways to express a brand idea while anchoring a major brand event. Combining visual disruption with grand scale and inherent earned-media...
Dispelling the Myths: Common Misconceptions of 3D Projection Mapping
Last week we shared various lessons we’ve learned producing 3D projection events. On a related topic, this week’s blog entry will dispel the most common and consistent myths of 3D projection mapping. 1. Glass is 3D Projection’s Enemy When...