https://www.youtube.com/watch?v=DzmTv3DruQ4&feature=emb_title It’s no surprise to see another amazing out of home execution in Europe but this billboard from Ikea breathes new life into an often mundane format. Using RGB lighting effects to...
NYC
NYC is a hotbed for experiential advertising and this Spike TV activation in Times Square is certainly one of the most edgy I’ve encountered. This activation on 43rd St between 7th and 8th is promoting a new season of Ink Master by giving...