Check out this hot interactive bus shelter that agency Cossette and battery manufacturer Duracell created. They took a winter-exposed bus shelter in Canada and installed a heating system that only functioned when two or more patrons held...
OOH On The Rise…But Why?
According to a blog post from DailyDOOH made on Monday, Out-of-Home advertising revenue rose 4.2% in 2013 from last year. Great news for myself and others in the industry naturally. In fact, this marks the 15th consecutive quarter of OOH growth....
Mood- Sensing Technology
These past few years have seen amazing strides in mood-sensing technology. Recently,a study was released demonstrating how software that utilizes XBOX Kinect cameras was able to read body language in autistic children with striking accuracy. The...
Haptic Touchscreen
Fujitsu unveiled a next-generation tablet at last month’s Mobile World Congress in Barcelona that allows you to feel different textures on the screen. This “haptic touchscreen” emits ultrasonic vibrations that simulate rough, smooth, and...
Ikea
https://www.youtube.com/watch?v=DzmTv3DruQ4&feature=emb_title It’s no surprise to see another amazing out of home execution in Europe but this billboard from Ikea breathes new life into an often mundane format. Using RGB lighting effects to...
NYC
NYC is a hotbed for experiential advertising and this Spike TV activation in Times Square is certainly one of the most edgy I’ve encountered. This activation on 43rd St between 7th and 8th is promoting a new season of Ink Master by giving...