THQ Saints Row: The Third – 3D Projection – Comic-Con

By July 23, 2011 News No Comments

SAN DIEGO – July 22, 2011 – Pearl Media, a non-traditional, out-of-home media company specializing in groundbreaking out-of-home brand experiences, deployed a massive 3D projection on the side of San Diego’s PETCO Park last night to promote the launch of THQ’s upcoming new video game Saints Row®: The ThirdTM. The projection brought thousands of Comic-Con attendees and consumers into the streets to view 3D-projected images from Saints Row®: The ThirdTM including the main characters smashing through the walls of PETCO Park, all without the use of 3D stereoscopic glasses.

Utilizing state-of-the-art, high-powered projectors, Pearl Media’s proprietary advanced 3D and mapping technology, lighting, sound, shadows and animation, the 3D projection was mapped to the contours of PETCO Park, offering consumers a unique and never-before-seen three-dimensional view of the video game.

An Interview with Pearl’s Chief Operating Officer, Paul Whitney, featured on Local News station, KUSI.

“Pearl Media is thrilled to bring our groundbreaking 3D mapping projection technology and hardware to Comic-Con for the first time ever, especially for the launch of the high-profile, fan favorite video game Saints Row®: The ThirdTM,” said Josh Cohen, President and CEO of Pearl Media. “With such a tech savvy audience at Comic-Con, we see this technology as a tremendous opportunity for the entertainment and video game industries to stand out in a unique and exciting way that offers consumers something they have never before witnessed.”

“The Saints will not be contained to two dimensions. Watching them go to war against the Syndicate is exciting enough. Watching giant 3D characters from Saints Row®: The ThirdTM exploding through PETCO Park takes it completely over the top. In true Saints fashion, we don’t do anything small,” said Brian Coleman, Vice President, North American Marketing, THQ.

To view a video of the projection, visit:

A second showing of Saints Row®: The ThirdTM projection will run today, Friday July 22, 2011, from 9:00PM PST to 12:00AM PST at PETCO Park on the corner of K Street and 7th Ave in San Diego, CA.

A Behind the Scenes Look at this 3D Projection Mapping Execution.
About Pearl Media

Pearl Media specializes in creating unique, targeted, groundbreaking out-of-home experiences for leading brands. The solutions company brings large format outdoor campaigns to life through unexpected media outlets and the latest technologies. Headquartered in New Jersey with offices in Chicago, Los Angeles and Miami, Pearl Media connects brands to consumers across the country with inventory in the top 25 markets and delivers real ROI.

For more information, visit


About Saints Row: The Third

Years after taking Stilwater for their own, the Third Street Saints have evolved from street gang to household brand name, with Saints sneakers, Saints energy drinks and Johnny Gat bobble head dolls all available at a store near you. The Saints are kings of Stilwater, but their celebrity status has not gone unnoticed. The Syndicate, a legendary criminal fraternity with pawns in play all over the globe, has turned its eye on the Saints and demands tribute. Refusing to kneel to the Syndicate, you take the fight to Steelport, a once-proud metropolis reduced to a struggling city of sin under Syndicate control. Take a tank skydiving, call in a satellite-targeted airstrike on a Mexican wrestling gang, and defend yourself against a highly-trained military force using only a sex toy in the most outlandish gameplay scenarios ever seen, igniting a city-wide war that will set Steelport on fire. Strap it on.


About THQ

THQ Inc. (NASDAQ:THQI – News) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at THQ and their respective logos are trademarks and/or registered trademarks of THQ Inc.


This program execution was discussed by:

First Comics News

Gamer Live

Nerd Reactor – Pre-Execution Coverage

Digital Signage Expo

Giga OM


Wall Street Journal


Business Insider

The Media Briefing

Brand Management World



Nerd Reactor – Post-Execution Coverage

Digital Signage Today

Coventry Telegraph

Daily DOOH

Hollywood Today