When it comes to advertising, there is no one-size-fits-all approach. Property owners and media buyers must get creative in leveraging advertising space to reach an audience. Place-based media and branded spaces are two innovative approaches that offer the potential to engage consumers memorably and interactively.
Though both methods are effective for unique reasons, understanding the ins and outs of your options is vital when advertising your brand in prominent places. This article will dive deep into everything you need to know about these two approaches to reach more consumers and develop a well-rounded understanding of place-based media and branded spaces.
What is Place-Based Media?
Place-based media is an out-of-home (OOH) advertising that uses physical locations to deliver targeted messages to a captive audience. It can be used to promote products and services and to build brand awareness. Place-based media can be used indoors and outdoors in high-traffic areas like malls, airports, and public spaces.
Place-based media can take on many forms and offers the advantage of targeting consumers in a specific location. The OOH advertising method includes some of the following formats:
- Large billboards
- Bulletin boards
- Wallscapes
- Banners
- Posters
- Street furniture ads
- Moving ads
Place-based and OOH advertising are modern methods to reach audiences and capture attention quickly so they won’t forget your brand. These advertisements allow for creative freedom to highlight your brand’s uniqueness.
What are Branded Spaces?
Branded spaces are physical locations created to showcase a brand’s products and services. These spaces can range from a pop-up shop in a mall to a branded lounge in an airport. Branded spaces allow brands to create an immersive and interactive environment where consumers can experience the brand firsthand.
Branded spaces can host special events, such as product launches and promotional activities. They can also be used to create a memorable customer experience, such as by offering hands-on activities, product demos, and interactive displays. Branded spaces can also build customer relationships by providing an opportunity to meet with brand ambassadors and receive personalized advice.
The Benefits of Place-Based Media
Place-based media is a powerful tool to build brand awareness and increase customer engagement. Place-based media has numerous benefits as a way to reach new audiences and target specific demographics and locations. Below is a breakdown of some specific benefits of place-based media that makes this method a winner for many people looking to earn income through their advertising space.
Increased Engagement
Place-based media allows advertisers to create an immersive, interactive experience for their audience, often leading to increased engagement and a greater return on investment for brands.
Targeted Reach to a Captive Audience
Place-based media can be tailored to specific audiences, allowing advertisers to target their message to a specific demographic and improving the effectiveness of their campaigns. One of the primary benefits of place-based media is its ability to reach a captive audience, allowing advertisers to target a specific demographic. For example, a mall may have more of a female demographic, while an airport may have more business travelers. This allows advertisers to create more tailored campaigns to reach their desired audience.
Measurable Results
Place-based media allows brands to measure their campaigns’ effectiveness in real-time. Brands can track the number of visitors, the duration of their engagement, and other metrics to gauge the success of their campaigns.
Flexible Formats
Place-based media allows advertisers to choose the correct format for their message. This could include video walls, projection mapping, and interactive installations. Each of these formats offers a unique way to engage with the audience and create a memorable experience.
The Benefits of Branded Spaces
Branded spaces offer a variety of benefits for both building owners and property managers looking to earn income with advertising space, as well as for media buyers looking for advertising space in high-traffic, urban areas. Here are some of the key benefits of branded spaces.
Impactful Experiences
Branded spaces offer a unique way to create an impactful experience for customers. The interactive elements of the space can help customers connect with the brand on a deeper level. Through technology, brands can create an immersive experience that engages customers and encourages them to interact with the products and services offered.
Increased Brand Awareness
Branded spaces provide an effective way to increase brand awareness and recognition. By placing their brand front and center in a high-traffic area, companies can gain maximum exposure, leading to more customers and higher sales.
Cost-Effective Advertising
Branded spaces are a cost-effective way to advertise. By utilizing an existing space, brands can save money on the rental and setup costs associated with traditional advertising. Additionally, these spaces offer an effective way to reach a large number of people without having to buy multiple ad placements.
New Opportunities
Branded spaces offer brands new opportunities to reach customers. By utilizing technology, brands can create an immersive experience that engages customers and encourages them to interact with the offered product or service. This ability can lead to increased customer loyalty and more sales.
What Does Pearl Media Do?
Pearl Media is the leader in street-level out-of-home (OOH) advertising. At Pearl Media, we know that connecting with the consumer needs to happen fast and that most consumers won’t stop their days for an advertisement. That’s why we work to get your media on the busiest streets and cities in the country, from New York to Los Angeles to Nashville.
How Pearl Media Can Help
At Pearl Media, we partner with building owners and media buyers looking to create new advertising opportunities for their brands. We separate ourselves from the competition by providing a quality that standard billboard companies can’t and opportunities that your target consumers will connect with.
We are experts in place-based OOH advertising and will help your brand take over entire buildings and walls with our handpicked inventory to ensure that people won’t miss your ad, no matter what they’re doing. At Pearl Media, you can bring your place-based advertising to life in densely populated areas and grow exponentially.
Contact us today to learn more about Pearl Media and our OOH advertising solutions and to reach audiences like never before.
