Toyota – Let’s Join Hands

With their campaign of “Let’s Join Hands” Toyota placed footprints in two high trafficked markets, Herald Sq. NYC and Hollywood & Highland LA. People came together to “join hands” with people from across the country. Using an interactive kiosk a consumer in NYC could connect in real time with someone in LA. Through video calling they were able to see each other and write notes directly on the touch screen that would also be displayed on either end of the country. Further learning about each other and bringing the world together.