Outdoor media is one of the oldest forms of advertising and its long history supports how effective a well-placed advertisement can be. Every time a person leaves his or her…
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Advertising has been in existence for as long as human beings have conducted business, but until recently, most outdoor advertising techniques have remained the same. Of course, traditional ads have…
Technology has changed the way people receive information, and for businesses, modern tech has introduced innovative ways to reach out to audiences. Marketing and media have come a long way…
Vacant storefronts make a shopping complex appear abandoned or dilapidated, but the true impact goes much further. Many retailers have had to downgrade or even close their businesses and commercial…
Selling advertising space on buildings you own can be an excellent additional source of income. A commercial building yields its owner significant income when any number of its units are…
A key component of successful advertising is the location of the ads. In populated areas, it can be challenging to post an advertisement in an ideal location due to the…
Pearl Media Acquires LURE Outdoor (Montclair, New Jersey) Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home…
Random Pearl Quote of the Week: “Love has nothing to do with what you are expecting to get…. only what you are expecting to give… which is everything.” Katherine…
Random Pearl Quote of the Week: The way to get started is to quit talking and begin doing. -Walt Disney CW’s NAOMI Don’t believe everything you think! Catch…
Random Pearl Quote of the Week: “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” – Socrates…
