As the world progresses, technology advances and new marketing strategies are created, one thing remains the same – eye-catching storefront signage is an effective form of building brand recognition.
In a cluttered media world, street-level advertising that uses storefront signage offers one of the most effective ways to break through the noise and reach consumers. Unlike traditional forms of advertising, storefront signage is impossible to ignore, provides a high level of engagement, and builds brand recognition.
As out-of-home advertising continues to gain in popularity each year and is expected to grow, many businesses have opted to use vacant storefronts to display street-level media and signage.
Learn how your business can effectively use storefront signage to build brand recognition.
How does storefront signage build brand recognition?
If you’re looking for a way to increase brand recognition and get your name out there, street-level media using storefront signage is a great option.
Why Brand Recognition Is Important
As one of the most critical aspects of marketing, brand recognition is the ability of consumers to identify a specific brand by its attributes. When a brand is recognizable, consumers are more likely to make future purchases from that company.
Strong brand recognition is essential for any business that wants to succeed in the long term. It sets a company apart from its competitors and allows customers to remember it fondly.
Brand recognition can be built through various marketing strategies. Advertising provides one of the most common and effective ways to achieve brand recognition. By creating memorable ads focusing on the company’s key attributes, businesses can ensure that consumers will think of them when making a purchase.
Using Street-Level Media to Improve Brand Recognition
Street-level media advertising is a form of marketing that targets consumers at a particular location. This could be done by advertising on billboards, benches, buses, outdoor kiosks, or storefronts. The advantage of this type of marketing is that it allows businesses to target a particular audience.
There are several reasons why street-level advertising, such as on storefront signage, is so effective.
- Highly visible and impossible to miss
- Interactive and engaging
- Allows you to deliver your brand message
- Builds relationships with potential customers
- Can be customized to target specific audiences
What is vacant storefront advertising?
While a storefront may be vacant, that doesn’t mean its signage has to be. Vacant storefront advertising promotes businesses by using otherwise empty or vacant storefronts. It’s often used in high-traffic areas to attract attention for brand awareness. And it’s an effective way to build brand recognition.
Benefits of Storefront Signage for Building Brand Recognition
Storefront signage, when used as OOH (out-of-home) advertising, has multiple benefits. It can easily reach potential customers walking or driving by your advertisement. Plus, it’s an affordable way to promote your business and easily get your message in front of multiple eyes.
Improved Brand Awareness
Storefront signage increases the visibility of your business. When your signage is located on a busy street, it enriches brand recognition by getting your name in front of many people. When potential customers see your sign regularly, they’re more inclined to remember your business and what you offer.
Reach potential customers without spending as much money as on other forms of advertising. Once it’s installed, the signage starts promoting your business immediately.
Ultimately, the goal of any business is to increase sales. Storefront signage is a great way to do this, as it can help attract new customers who may not have known about your business.
Tips for Storefront Signage that Builds Brand Recognition
Storefront signage advertising can only be an excellent way for a business to build brand recognition if done correctly. A well-designed sign can help build brand recognition, while a poorly designed sign can do the opposite.
Follow these helpful tips to create street-level media using vacant storefront signage that’s effective and memorable.
Make It Visible from the Street
A vacant storefront is a perfect opportunity to make your signage stand out. Choose a busy location with a lot of foot traffic, such as an urban street corner.
If your sign is located in an area that is not well-lit, consider adding some illumination. This will make your sign more visible and easier to read.
Also, ensure the sign is big and brightly colored enough to be seen. Avoid choosing colors for text and graphics that blend in with the background. Instead, select colors that contrast with each other to make your sign pop.
Use the Entire Space
Don’t be afraid to take up the full length and width of the storefront for your signage. This will help ensure that as many people see your message as possible. Your sign should be free of clutter and distractions.
Go for Eye-Catching Qualities
Make people curious about your brand. Use graphics, bright colors, and design elements to grab attention and encourage people to want a closer look. Also, choose a design that fits your brand. Add your logo or other branding elements to your signage to make it more recognizable.
Get Creative with the Messaging
Your sign should reflect your brand’s unique personality. Use colors, fonts, and graphics consistent with your brand identity.
Since you have a blank canvas, get creative with your signage. Use humor or an attention-grabbing headline to make people take notice.
Use Easy-to-Read Text
Your storefront sign should be easily read from a distance. Keep the design clean and simple for maximum impact.
Use clear, simple fonts, and avoid using too many words. The text should have clear and concise language that can be quickly read and understood by those passing by.
Catch the Eye of Customers with Pearl Media Storefront Signage
At Pearl Media, we build partnerships with building owners to create advertising opportunities for the best brands. By pairing premium properties with great-looking ads, we generate new revenue for the building owner in places where a brand’s ideal client lives, works, and plays.