With the expansion of digital and social media, much of today’s advertising is online. Many say that the future of advertising is digital. However, it does not mean other forms of advertising aren’t just as lucrative. Print billboards are still...
The Role of Storefront Signage in Building Brand Recognition
As the world progresses, technology advances and new marketing strategies are created, one thing remains the same – eye-catching storefront signage is an effective form of building brand recognition. In a cluttered media world, street-level...
Pearl Media Launches THE GATEWAY in Las Vegas
(Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital...
Place-Based Media & Branded Spaces: An Immersive and Interactive Experience.
When it comes to advertising, there is no one-size-fits-all approach. Property owners and media buyers must get creative in leveraging advertising space to reach an audience. Place-based media and branded spaces are two innovative approaches that...
The Rise of Outdoor Media: How Brands are Adapting to the New Advertising Landscape
Outdoor media is on the rise, and brands are taking notice. With the advent of new technologies, such as digital billboards and interactive experiences, outdoor advertising is becoming an increasingly attractive option for businesses looking to...
How Advertising Out of Home Can Jumpstart Your Business
Whether you’re hanging ads outside of a building you own, having your friends and family display your bumper stickers on their cars, or investing in digital billboard ads, marketing your business in out-of-home settings can make a world of...
How to Make Extra Revenue Using a Billboard on a Building You Own
As a property owner or manager, you likely seek ways to generate additional revenue from your property. One often overlooked opportunity is the use of billboard advertising. By renting out space or placing an eye-catching billboard on a building,...
Last Week Today @ Pearl Media 1.25.2023
Random Pearl Quote of the Week: “Success is not final: failure is not fatal. It is the courage to continue that counts” ~ Winston Churchill PRIME VIDEO - SHOTGUN WEDDING Shotgun Wedding is coming out this Thursday...
Storefront Advertising: The Ads Hard to Reach Audiences Can’t Click Away From
Ad blockers and spam filters can prevent consumers from seeing a plethora of ads they might actually be interested in. Unfortunately, when it comes to digital ads, there isn’t a lot that marketing teams can do to get around this...