Random Pearl Quote of the Week: “You can tell a lot about person by the way they handle three things: a rainy day, lost luggage, and tangled Christmas tree lights” – Maya Angelou J.CREW Holiday colors and knit sweaters are the...
Last Week Today @ Pearl Media 12.7.2022
Random Pearl Quote of the Week: “The Joy of brightening other lives, bearing each others’ burdens, easing each other’s loads and supplanting empty hearts and lives with generous gifts becomes for us the magic of the holidays.” –W....
Different Types of Outdoor Media That Can Raise Your Business Profile
Outdoor media is one of the oldest forms of advertising and its long history supports how effective a well-placed advertisement can be. Every time a person leaves his or her home (or even looks out the window in more urban areas), they’ll see at...
What Is DOOH Advertising?
Advertising has been in existence for as long as human beings have conducted business, but until recently, most outdoor advertising techniques have remained the same. Of course, traditional ads have gone from being hand-drawn to being printed...
What Is Digital Signage, and How Does It Work?
Technology has changed the way people receive information, and for businesses, modern tech has introduced innovative ways to reach out to audiences. Marketing and media have come a long way from the time of paper signs, and now that digital...
How Landlords Can Make Extra Income from Vacant Storefronts
Vacant storefronts make a shopping complex appear abandoned or dilapidated, but the true impact goes much further. Many retailers have had to downgrade or even close their businesses and commercial landlords are losing the income they count on to...
How To Get Started Selling Advertising Space on Buildings You Own
Selling advertising space on buildings you own can be an excellent additional source of income. A commercial building yields its owner significant income when any number of its units are being rented out to other businesses. However, there is an...
10 Creative Spaces for Advertising
A key component of successful advertising is the location of the ads. In populated areas, it can be challenging to post an advertisement in an ideal location due to the competition between companies for limited space. If you’re...
Pearl Media Acquires LURE Outdoor
(Montclair, New Jersey) Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home Media companies in the United States. Based in New York City, LURE Outdoor’s OOH mix...