how much is a billboard

5 Factors that Affect the Cost of a Billboard: Location, Size, and More

June 5, 2023

Billboards are part of the resurgence of out-of-home (OOH) advertising options available to anyone with something to share. OOH advertising may include advertising on benches, bus shelters, billboards, or other large displays in print or video. OOH...

new york billboards

The Future of Advertising in New York: How Digital Billboards are Changing the Game

May 8, 2023

With the expansion of digital and social media, much of today’s advertising is online. Many say that the future of advertising is digital. However, it does not mean other forms of advertising aren’t just as lucrative. Print billboards are still...

storefront signage

The Role of Storefront Signage in Building Brand Recognition

May 1, 2023

As the world progresses, technology advances and new marketing strategies are created, one thing remains the same – eye-catching storefront signage is an effective form of building brand recognition. In a cluttered media world, street-level...

Pearl Media Launches THE GATEWAY in Las Vegas

April 27, 2023

  (Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital...

place based media

Place-Based Media & Branded Spaces: An Immersive and Interactive Experience.

April 10, 2023

When it comes to advertising, there is no one-size-fits-all approach. Property owners and media buyers must get creative in leveraging advertising space to reach an audience. Place-based media and branded spaces are two innovative approaches that...

The Rise of Outdoor Media: How Brands are Adapting to the New Advertising Landscape

April 3, 2023

Outdoor media is on the rise, and brands are taking notice. With the advent of new technologies, such as digital billboards and interactive experiences, outdoor advertising is becoming an increasingly attractive option for businesses looking to...

advertising out of home

How Advertising Out of Home Can Jumpstart Your Business

March 30, 2023

Whether you’re hanging ads outside of a building you own, having your friends and family display your bumper stickers on their cars, or investing in digital billboard ads, marketing your business in out-of-home settings can make a world of...

billboard on building

How to Make Extra Revenue Using a Billboard on a Building You Own

March 7, 2023

As a property owner or manager, you likely seek ways to generate additional revenue from your property. One often overlooked opportunity is the use of billboard advertising. By renting out space or placing an eye-catching billboard on a building,...

Why Is DOOH Advertising So Effective?

Why Is DOOH Advertising So Effective?

February 13, 2023

DOOH stands for “digital out of home” advertising, which means that this type of advertising method is very similar to standard OOH (out-of-home) advertising. The main difference is that digital ads use electricity to display ads on a screen...