NEWS

  Pearl Media’s success has been built on incorporating various innovative digital technologies that optimize brand immersion and exposure. In 2013 we have created several 3D projections and interactive experiences for blue chip clients....

  3D Projection Mapping is an increasingly attractive medium due to its unique format and disruptive visualization. However, like any other communications medium it must be measurable as an effective consumer marketing channel. Therefore, we...

  San Diego Comic-Con International, once a haven for what some have called nerd culture, has evolved into a generational phenomenon. As this alleged nerd culture manifests into the mainstream pop zeitgeist, the floors of Comic-Con are flooded...

  3D Projection Mapping is one of the most artistically compelling, and potentially cost-effective, ways to express a brand idea while anchoring a major brand event. Combining visual disruption with grand scale and inherent earned-media...

Last week we shared various lessons we’ve learned producing 3D projection events. On a related topic, this week’s blog entry will dispel the most common and consistent myths of 3D projection mapping. 1. Glass is 3D Projection’s Enemy When...

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  Pearl Media has executed more 3D projection mapping programs than most. With quantity comes experience, so we are expert at overcoming the inherent challenges. This week’s entry will home in on core lessons we’ve learned from our...

  3D Projection Mapping, an experiential advertising medium that is disrupting the out-of-home media landscape, is gaining advocacy and traction.  It has captured the attention of advertisers as well as agency creatives, planners and buyers...