It's estimated that nearly 40 million people visit Las Vegas each year. Unlike bustling cities like NYC or Los Angeles, most of the people who visit Las Vegas are there for vacations or events. This fact, combined with the spectacle of lights and...
How to Maximize ROI With Billboard Advertising in Las Vegas
With an impressive 34,722 active licenses, Las Vegas is more than just a gaming paradise - it's a thriving hub for commerce and innovation. The major business categories are retail, real estate, and professional services. If you want to increase...
Pearl Media introduces ELV8 on Las Vegas Strip
Greatest 3D Capabilities on the Strip (Montclair, New Jersey) Pearl Media is introducing its 2nd spectacular digital sign on the Las Vegas Strip in the last 5 months with ELV8 (“Elevate”). Sitting on top of the Waldorf Astoria, the...
Exploring Advertising Opportunities Using Billboards in Los Angeles
Taking advantage of every advertising opportunity that comes your way is crucial as a business professional trying to increase brand awareness and reach a wider audience. Billboard advertising is one of the most well-known types of advertising and...
What to Look for in an Outdoor Advertising Company: Partners in Success
What is an Outdoor Advertising Company? Outdoor advertising is typically found in public places and is designed to reach a wide audience. It can be found in many forms, some of the most popular including: Billboards Transit shelters Bus...
The Art of Advertising Outdoor: Strategies for Success
When it comes to marketing your business, you’re probably already paying for online ads, social media ads, running an email campaign, and perhaps even advertising in print in magazines and newspapers. While all of these are great ways to spread...
5 Factors that Affect the Cost of a Billboard: Location, Size, and More
Billboards are part of the resurgence of out-of-home (OOH) advertising options available to anyone with something to share. OOH advertising may include advertising on benches, bus shelters, billboards, or other large displays in print or video. OOH...
The Role of Storefront Signage in Building Brand Recognition
As the world progresses, technology advances and new marketing strategies are created, one thing remains the same – eye-catching storefront signage is an effective form of building brand recognition. In a cluttered media world, street-level...
Pearl Media Launches THE GATEWAY in Las Vegas
(Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital...