“Unity is strength.” - Mattie...
Big Results in the Big Apple: How New York City Billboards Drive Brand Recognition
In a city that never sleeps, it's no surprise that New York City is home to some of the world’s most impactful advertising. From Times Square's iconic digital billboards to bold street-level posters, outdoor advertising in New York offers...
Last Week Today @ Pearl Media 10.02.24
"If you take out the team in teamwork, it's just work. Now who wants that?” - Matthew Woodring...
Last Week Today @ Pearl Media 9.25.24
“Coming together is a beginning, staying together is progress, and working together is success.” - Henry...
The Top 10 Most Effective Outdoor Advertising Techniques
The Power of Outdoor Advertising Outdoor advertising, especially in bustling urban areas, is uniquely positioned to reach consumers where they live, work, and play. In cities, people are constantly on the move—whether commuting to work, shopping...
Last Week Today @ Pearl Media 9.18.24
“The bigger the dream, the more important the team.” - Robin...
What Is DOOH Advertising?
Advertising has evolved beyond traditional billboards and print ads. With consumers constantly on the go, marketers are finding innovative ways to capture attention in public spaces. One of the most exciting advancements in this area is Digital...
Last Week Today @ Pearl Media 9.11.24
“September 11, 2001 revealed heroism in ordinary people who might have gone through their lives never called upon to demonstrate the extent of their courage.” - Geraldine...
Modern Marketing: The Impact of Billboard Ads on Brand Awareness
Despite widespread use in the marketing world since the 1830s, billboards are far from outdated. In fact, this form of out-of-home (OOH) advertising remains a powerful tool, particularly in brand awareness campaigns. Their strength comes from...